Want to save up to 20% off quality essentials?* Our family of private brands stretches throughout the store, so your dollar goes farther. And that's without sacrificing an ounce of quality. In fact, our brands have been tested to not only live up to national brand quality, but, in some cases, we surpass it. So go ahead. Enjoy Farm Stand® fresh produce, Stone Ridge Creamery® real ice cream and many more, all up to 20% less than the national brand, with 100% of the quality. Guaranteed.

Visit any Shaw's® store today and experience the quality and savings of our private brand products for yourself.

*Based on a comparison of non-promotional prices of 14,288 private brand products to their national brand equivalents across SUPERVALU banners for the weeks between June 21, 2011 and August 23, 2011. The 20% price differential represents the average savings across all 14,288 private brand products. Not all private brand products have a national brand equivalent. Your savings may vary.