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What’s in your beef? Q&A with PRE Brands 100% grass fed beef



Jun 7th, 2017

Table setting with steak potatoes salad

Q: PRE has been around for 2 years, right?
A: Yep! PRE began as a passion project for CEO Lenny Lebovich. Many people stopped eating red meat because they lost trust in the beef industry, and Lenny wanted to give customers permission to eat beef again. All 25 employees on the PRE Brands team are passionate about this mission.


Q: How long have you been in Shaw’s?

A: PRE is brand new to Shaw’s and has been on shelves for a little over one month. We are excited to bring our delicious grass fed beef and unique packaging to grocery stores in New England!


PRE Packaging Information

Q: Your packaging is different than any other beef in our store. Why? 
A: At PRE, we know that 100% transparency matters to customers. We want our customers to be able to pick their perfect steak, so you can flip the beef in its package to see every inch of the meat. Other convenient features include:

  • Easy Defrost: If you don’t have time to cook PRE while it’s fresh, throw it in the freezer. When ready to cook, remove the cardboard backing and submerge sealed pouch in cool tap water until thawed.
  • Easy Peel: Our vacuum sealed package easily opens by peeling back one of the corners. You can even season your steak right in the package and not touch the raw meat!
  • Sealed for Freshness: Our steaks and ground beef are vacuum sealed for freshness. No chemicals are used to artificially extend shelf life.


Q: No hormones or antibiotics are added to your beef. Tell us about that.
A: We trust in the goodness nature brings to the table. You’ll see that phrase everywhere –on our website, our brochures, etc. It’s crucial to who PRE is. Our beef is raised with old fashioned methods: 100% pasture raised, 100% grass fed and finished, no feedlots ever, no added hormones, and no added antibiotics. Trusting in the goodness of nature is anything but old-fashioned, we consider it the most modern approach to food imaginable!


Q: Where is PRE from?
A: PRE cattle come from a co-op of small farmers in New Zealand and Australia where the principles of raising beef on 100% pasture with humane treatment is the standard (rather than the exception!) The farmers we work with are held to some of the highest standards in the world when it comes to producing quality beef. Our company office is in the River North neighborhood of Chicago, IL.

Cows at pasture

Q: Why does PRE grass fed beef taste more flavorful than others?
A: Our Taste Standard combines the highest animal welfare practices, open grazing conditions, natural diet, and ongoing quality checks to ensure you get the best eating experience every time. Check out our website for more information on Our Taste Standard.


Q: Do you have any recipe suggestions?

A: We love to kick off grilling season with a juicy ribeye steak! Our current obsession is ribeye tacos topped with homemade chimichurri sauce.

We also have an entire library of recipes on our website.  Looking for something specific? No problem! Our website was built to conveniently filter through recipes to find the perfect match.

PRE Beef Tacos


10 Responses to What’s in your beef? Q&A with PRE Brands 100% grass fed beef

  1. Dorothy mcCown 08/06/2017 at 2:39 pm

    I have been purchasing the Australian hamburger from you for some time, and it is really good. I highly recommend it.

    • Customer Support 09/06/2017 at 2:49 am

      Hello Dorothy! Glad you are enjoying the selection at your local store. Where do you normally shop so we may relay your feedback? -Cornelius

  2. Mary E McDermott 08/06/2017 at 3:47 pm

    It sounds wonderful, but I have been boycotting Australian products since learning that the Australian government authorized the killing of feral cats.

  3. Ellen Brown 08/06/2017 at 4:19 pm

    do you offer any promotional sales? grass fed IS expensive

    • Customer Support 09/06/2017 at 2:53 am

      Ellen, yes, we sure due. Keep your eyes on our weekly circular! We appreciate your feedback and have shared your comments with our Pricing Teams for review. -Cornelius

  4. cm field 11/06/2017 at 9:37 pm

    it is very important to me to buy humanely raised foods. thank you for these grass fed humanely raised products.

  5. Pamela J Skovira 06/07/2017 at 12:54 pm

    These comments are dated fromAugust on and we’re just in July 2017. Kinda makes one think that they’re fake!

    • Customer Support 07/07/2017 at 2:43 pm

      Pamela – we can assure you that these comments are all made by our customers. The issue is that the blog date lists the day of the month first. The posts you’re referencing are from June. Thank you.-Jayme

  6. Sally 06/07/2017 at 9:38 pm

    Just curious – why does your grass fed meat have to come from so far away? There are grass fed farms here in the states. The economic footprint bothers me. There is another large supermarket in our town and their grass fed beef (which I buy) is USA raised and processed.

    • Customer Support 07/07/2017 at 2:44 pm

      Sally– That’s a great question! We do carry other brands of grass-fed beef, we are simply introducing our customers to PRE Brands for the first time. Thank you.-Jayme

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